Contractor: Senior Growth Marketing Consultant

Term: 3 Months Hours: ~20 hours/week Rate: $90 - $100/hr Location: Remote

Project Overview

We are seeking an experienced Senior Growth Marketing Consultant to support our Acquisition Marketing team on a short-term basis. This engagement focuses on optimizing and scaling paid acquisition strategies for a data-driven, hyper-growth startup in the beauty space. The consultant will provide expert guidance on campaign execution, strategic planning, and performance analysis across key paid channels.

Scope of Services

The consultant will deliver the following services during the contract term:

• Paid Acquisition Strategy & Optimization:
• Audit, optimize, and scale existing campaigns across Paid Social and Paid Search channels, specifically Facebook/Instagram and Google Ads.
• Design and execute testing roadmaps (A/B and multivariate) for targeting, creative, and campaign elements to maximize KPIs such as CPA, CAC, and LTV.
• Identify and recommend new opportunities for growth through channel expansion or creative innovation.
• Performance Analysis & Reporting:
• Build and maintain performance reporting to measure the effectiveness of marketing initiatives.
• Aggregate and analyze data from vendor reporting and internal databases to identify insights into customer behavior.
• Present results and strategic insights to stakeholders to inform budget allocation and decision-making.
• Creative & Cross-Functional Collaboration:
• Collaborate with creative, analytics, and product teams to define asset requirements and establish timelines for campaign launches.
• Provide strategic input on creative briefs and testing strategies to enhance performance marketing outcomes.
• Leverage video editing tools (e.g., CapCut) to optimize paid social assets as needed to align with campaign goals.
• Advisory & Mentorship:
• Provide expert guidance and coaching to junior team members regarding campaign execution best practices.

Qualifications & Expertise

• Experience: 5-7 years of experience in performance marketing, with a strong focus on DTC ecommerce or subscription models.
• Platform Expertise: Extensive hands-on experience (4+ years) with Meta (Facebook/Instagram) and Google Ads Manager. Experience with TikTok, Snapchat, or other channels is a plus.
• Analytical Skills: Proficiency with web analytics platforms (e.g., Google Analytics, Mixpanel) and statistical analysis to drive data-backed recommendations.
• Budget Management: Proven track record managing and optimizing six-figure monthly campaign budgets.
• Tools: Familiarity with project tracking software (Asana, Jira, Monday.com) and video editing tools.
• Remote Work: Demonstrated success working independently in a remote environment.

Note: This is a contract position for a defined term of a rolling 3 months. The consultant is expected to provide their own equipment and manage their own schedule to meet the agreed-upon deliverables.

We are Madison Reed.

We’re disrupting a $50 billion industry.

Since 2013, we’ve offered our clients the option to truly own their beauty with a revolutionary choice—your place or ours? Home or Hair Color Bar? Our professional hair color is truly omnichannel, with the option to order or subscribe through our website, pick up in-store at our Hair Color Bars, or make an appointment at one of our Hair Color Bar locations (over 20 & growing). At our Hair Color Bars, clients can choose from a variety of color services from licensed cosmetologists—permanent hair color, roots only, hair gloss, highlights and more. With our men’s line launched in 2020, we’re shaking up the $50 billion hair care industry with products that continue to raise the bar for doing hair at home.

We live our values.

Here at our San Francisco headquarters and in every Hair Color Bar, we truly live our values—Love, Joy, Courage, Responsibility, and Trust. Our values inform everything we do, from how we treat our clients to how we treat every member of our fast-growing team. Our founder & CEO, Amy Errett, has fostered a one-of-a-kind culture based on transparency, accountability, and fun; where diversity and inclusion are of utmost importance and every team member feels supported to succeed.

We are hair color that breaks the rules.

Our commitment to the ultimate client experience, paired with our dedication to product innovation and the latest beauty technology, has attracted a devoted, consistently-growing base of fans, converts, and color evangelists. We love what we do—and it shows.

Join us in our mission to live life colorfully and make personal care more personal.

Information for Recruiters: Madison Reed only accepts resumes directly from candidates. Madison Reed does not accept unsolicited resumes from staffing vendors, including recruitment agencies and/or search firms, and does not pay fees to any such vendors for any unsolicited resumes.

Madison Reed. is an equal opportunity employer. We are committed to recruiting, training, compensating and promoting our employees regardless of race, color, religion, sex, disability, national origin, age, sexual orientation, gender or any other protected classes as required by applicable law that might make us unique or different. As a company, we are dedicated to reflecting the diversity, multiculturalism, and inclusion found in the communities we serve. Inclusion is at the heart of what we do, from the way we craft our job descriptions, to the values we espouse daily.