Madison Reed is a beauty company revolutionizing the way women color their hair. The fast-growing startup uses technology, a proprietary ammonia-free formula, and a team of licensed colorists to deliver salon-quality hair color to homes nationwide for under $25. Headquartered in San Francisco, Madison Reed is a privately held company backed bytop-tier venture capital firms including Norwest Venture Partners, True Ventures and Maveron. Founded in 2013, Madison Reed started with a simple mission: To create a luxurious prestige hair color made with ingredients you can feel good about. Madison Reed’s conditioning formula is crafted without ammonia, parabens, resorcinol, PPD, phthalates, and gluten.