Product Manager II
TripleLift
About TripleLift
We're TripleLift, an advertising platform on a mission to elevate digital advertising through beautiful creative, quality publishers, actionable data and smart targeting. Through over 1 trillion monthly ad transactions, we help publishers and platforms monetize their businesses. Our technology is where the world's leading brands find audiences across online video, connected television, display and native ads. Brand and enterprise customers choose us because of our innovative solutions, premium formats, and supportive experts dedicated to maximizing their performance.
As part of the Vista Equity Partners portfolio, we are NMSDC certified, qualify for diverse spending goals and are committed to economic inclusion. Find out how TripleLift raises up the programmatic ecosystem at triplelift.com.
About the Role
You are an experienced and driven product manager. You will be responsible for executing the product strategy and leading key initiatives for TripleLift's Curation Platform. This pivotal role requires someone who can navigate a complex, two-sided business model - operating as both a neutral platform for external curators and TripleLift's deals business - while ensuring the product roadmap delivers on both short-term revenue goals and long-term strategic positioning.
Responsibilities
- Lead Curation Platform Execution: Execute on a multi-year product roadmap, focusing on delivering key features for a self-serve UI and external APIs.
- Drive Cross-Functional Go-to-Market Exercises: Collaborate on a phased commercialization plan for both the Curation Platform and the TripleLift deals business, collaborating closely with sales, business development, and product marketing teams.
- Identify New Feature and Market Opportunities and Build Alignment: Continuously analyze the market and competitive landscape to identify new features and market opportunities that support TripleLift's strategic goals.
- Drive Collaboration and Cross-functional Execution: Lead stakeholder management and collaboration with the core cross-functional team (Product Support, Engineering, Revenue, and Product Marketing) to build alignment and drive support for new initiatives.
- Define and Drive Alignment for Key Product and Business Success Metrics: Define and socialize the product and business success metrics for key features, which will be fundamental to measuring success.
- Ensure Curation Platform Development is Aligned with Holistic Strategy: Act as the strategic steward of the curation product, ensuring all development leverages the company's existing publisher relationships, unique ad formats, and data technology to improve campaign performance and build preference for TripleLift as a foundational platform in the programmatic ecosystem.
Requirements
- Programmatic Advertising Expertise: Solid understanding of the programmatic advertising ecosystem, including the roles of Supply-Side Platforms (SSPs), Demand-Side Platforms (DSPs), and familiarity with curation concepts is a plus.
- Data & AI/ML Fluency: Experience productizing data-driven solutions with working knowledge of AI/ML applications for performance optimization. Familiarity with concepts like first-party data matching, audience creation, and signal-based optimizations is required.
- Enterprise Go-to-Market: A track record of collaborating with sales and business development teams on enterprise product launches.
- 4+ years of product management experience required
- 2+ years in ad tech and deep understanding of the ad tech ecosystem and its players
- Specialization in deals, curation, or data a huge plus
2+ years delivering customer-facing software products from concept through launch and iteration
- Big picture vision and ability to enlist and excite others, aligning them behind your ideas
- Initiative and hustle; you get things done where others would have given up
- Unyielding insistence on backing up your every idea with data and evidence
- Exemplary communication and presentation skills to align stakeholders, influence positive outcomes and deliver results
- Ruthlessness in prioritization and cutting scope
- Critical eye combined with a can-do, problem solving attitude
- Knack for simplicity and making complex concepts clear and accessible
- Medical, Dental & Vision Plans
- Flexible PTO
- 401k w/ employer match
*Full-time employees are eligible for comprehensive benefits (subject to the terms of applicable plans/policies/agreements, which will be made available to you after commencing employment).
Life at TripleLift
At TripleLift, we’re a team of great people who like who they work with and want to make everyone around them better. This means being positive, collaborative, and compassionate. We hustle harder than the competition and are continuously innovating.
Learn more about TripleLift and our culture by visiting our LinkedIn Life page.
Establishing People, Culture and Community Initiatives
At TripleLift, we are committed to building a culture where people feel connected, supported, and empowered to do their best work. We invest in our people and foster a workplace that encourages curiosity, celebrates shared values, and promotes meaningful connections across teams and communities. We want to ensure the best talent of every background, viewpoint, and experience has an opportunity to be hired, belong, and develop at TripleLift. Through our People, Culture, and Community initiatives, we aim to create an environment where everyone can thrive and feel a true sense of belonging.
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