The VP, North America Sales will provide visionary, hunter-minded sales leadership for a team of talented sales professionals. Working closely with Services, Product, Finance, other Sales (Global Agency and Retail Media), and Marketing teams, the VP will develop, drive, and execute the strategy that generates significant revenue growth across our key demand partners.

A strong, entrepreneurial sales leader with significant management experience, they will possess a deep network within the agency ecosystem and an intimate knowledge of how to lead, coach, and mentor a growing team of directors and individual contributors.

Our Operating Principles (VP Focus)

• Deliver Results/Win as a Team: You are focused on setting and exceeding ambitious revenue targets and KPIs. Your leadership must ensure the team consistently meets and exceeds sales goals, working collaboratively across all TripleLift departments (Product, Services, Operations) to win major accounts.
• Embrace and Drive Change: You will champion innovative strategies for new product adoption (especially CTV, Retail Media, and Data), and actively challenge the status quo of traditional media buying.
• Own Your Piece, Know the Puzzle: You will take full accountability for the execution and revenue performance of the HoldCo business unit. This means setting a clear strategy, being accountable for outcomes, and ensuring the team’s approach aligns with the broader TripleLift global objectives.
• Raise the Bar: You will bring a rigorous approach to deal structure, forecasting, and team performance, ensuring all Go-to-Market efforts and client interactions are executed with precision and set a high standard for the Demand organization.

Responsibilities

• Sales Leadership & Management: Lead, coach, and manage teams of sales professionals representing TripleLift at North American agency holding companies, their respective agencies, and direct advertisers.
• Strategic Growth Execution: Execute and refine the Vision, Strategy, and Metrics for new business generation, revenue retention, key account growth, and product diversification, with an emphasis on scaling CTV and Retail Media revenue.
• Key Deal Negotiation: Lead and support the sales team in closing complex, multi-year trading agreements and annual commitments, driving client adoption of the full omni-channel portfolio and leveraging our certified Minority-Owned SSP status.
• Organizational Management: Oversee territory planning, team goals (OKRs), hiring, training, and professional development for the HoldCo sales organization.
• Operational Excellence: Ensure diligent team-wide sales pipeline management, accurately and effectively forecasting monthly and quarterly sales, and providing proactive analysis to course correct to goals.
• Senior Partnership: Maintain and grow relationships with key decision-makers and senior investment/video leads within the largest agencies and holding companies.
• Market Evangelism: Represent TripleLift as a senior leader and thought leader at industry events, effectively translating technical solutions into plain language business value.

Experience & Qualifications

• BA Degree or equivalent experience.
• 10+ years of experience leading a national sales organization that sells into Holding Company Agencies, with recent, significant management experience in CTV, Advanced TV, or Retail Media.
• A strong agency rolodex (executives, discipline leads, and account leads) and stellar market reputation.
• Expert knowledge of digital advertising, the programmatic ecosystem, and current industry trends.
• Significant business-development experience, including successfully leading pitches for multi-million dollar portfolio deals.
• Excellent communication and presentation skills, demonstrating executive presence and the ability to operate with complete composure.
• Proven ability to influence and communicate effectively with cross-functional internal teams (Product, Marketing, Finance).
• Demonstrable experience operating with the core principles of a high-growth, dynamic ad-tech environment.