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Country Manager, UK



London, UK
Posted on Thursday, June 27, 2024

About TripleLift

We're TripleLift, an advertising platform on a mission to elevate digital advertising through beautiful creative, quality publishers, actionable data and smart targeting. Through over 1 trillion monthly ad transactions, we help publishers and platforms monetize their businesses. Our technology is where the world's leading brands find audiences across online video, connected television, display and native ads. Brand and enterprise customers choose us because of our innovative solutions, premium formats, and supportive experts dedicated to maximizing their performance.

As part of the Vista Equity Partners portfolio, we are NMSDC certified, qualify for diverse spending goals and are committed to economic inclusion. Find out how TripleLift raises up the programmatic ecosystem at triplelift.com.

The Role

TripleLift is hiring a "Country Manager UK" (m/f/d) to join their European Management team. The Country Manager UK is a new highly strategic and visible position within the company and will deliver first-class sales leadership for the International Sales organization. Reporting to the SVP, International Sales, they will design and deliver the vision, strategy and execution that drives exceptional flywheel growth for publishers through advertisers/agencies and DSP partnerships. An empathetic and analytical sales leader, with a decade of experience (including years) operating at this level, they will have a significant network within the agency leadership and/or direct advertisers and/or DSP and/or publishers. They will have an intimate knowledge of how to lead, coach, and mentor a team of sales directors and sales managers, using input and output metric (Revenue Operations / account coverage), incentive, training, Go To Market / Sales Enablement and ‘in the arena’ selling (play/coach). They ideally have practiced Media Selling (inclusive of CTV and/or Retail Media) and/or Tech selling in a Media environment (DSP, SSP, Adserving, DMP/CDP, etc).

The Country Manager UK will be responsible for supporting new and existing business across the entire UK market, creating an actionable plan of execution for account prioritization, and selling TripleLift’s full suite of programmatic and managed service solutions - inclusive of Native, Display, CTV, Video and Data. The best candidate brings C-level relationships with them to the table, and is comfortable presenting at both a tactical and strategic level; all the while evangelizing, educating and influencing agency key decision makers.

The Country Manager will lead a team of four sellers on the ground and will be in charge of their management, target setting and career monitoring. Additionally, the Country Manager will be involved in our Publishers business monitoring its health by working closely with our Publishers Revenue Team.


  • Establish and grow relationships with Senior / Executive HoldCo agencies, key advertisers, trading desks and DSP contacts
  • Territory Leadership - creating team goals, OKRs, hiring, overseeing team training
  • Lead sales and business development activities for all major HoldCo agency accounts
  • Designing and driving the Vision, Strategy, Execution and Metrics for new business generation, revenue retention, key account growth and product diversification
  • Negotiating and structuring trading agreements that drive client adoption of TripleLift's product portfolio and achieves revenue growth, across Native, Display, Instream, CTV
  • Driving maintenance of multiple teams' sales pipeline, accurately and effectively forecasting monthly and quarterly sales, and providing pipeline analysis to inform leadership and course correct to goals
  • Influencing Product Roadmap prioritization with the CRO and CPO
  • Influencing GTM strategy with our CMO and CPO
  • Meet/exceed quarterly and annual revenue goals according to sales plan
  • Establishing and growing relationships with senior-level decision-makers within the largest independent agencies and holding companies
  • Attending industry events, networking effectively, speaking with confidence as a representative of TripleLift
  • Presenting TripleLift's solutions to key decision-makers within holding companies, agencies and top 100 brands


  • Experience selling into an agency holding company
  • 10+ years of experience leading a national organization in the Digital Advertising industry
  • Significant business-development experience, including leading pitches
  • Deep understanding of the agency landscape and how to identify who really has influence
  • A prodigious agency rolodex (executives, discipline leads and account leads) and stellar market reputation
  • Experience in a highly dynamic, rapidly changing start-up environment
  • Peerless communication and presentation skills
  • Ability to think around the corner and anticipate publisher, advertiser and agency needs
  • Ability to influence and communicate with cross-functional internal teams
  • Solid understanding of digital advertising including SSP-DSP dynamics, CTV, programmatic landscape, and general sales process
  • Motivated team leader who consistently strives to exceed goals and push expectations
  • Comfortable taking ownership of projects and showcasing key accomplishments
  • Strives for continued learning opportunities to build upon craft
  • Excellent communication and interpersonal skills
  • Excellent organizational skills and attention to detail
  • Ability to work individually and collaboratively
  • Ability to work under pressure and multitask in a fast-paced start-up environment
  • Ability to accept feedback and constructive critique positively
  • Extremely strong and demonstrable work ethic
  • CTV or Retail Media experience is a plus


Life at TripleLift

At TripleLift, we’re a team of great people who like who they work with and want to make everyone around them better. This means being positive, collaborative, and compassionate. We hustle harder than the competition and are continuously innovating.

Learn more about TripleLift and our culture by visiting our LinkedIn Life page.

Diversity, Equity, Inclusion and Accessibility at TripleLift

At TripleLift, we believe in the power of diversity, equity, inclusion and accessibility. Our culture enables individuals to share their uniqueness and contribute as part of a team. With our DE&I initiatives, TripleLift is a place that works for you, and where you can feel a sense of belonging and support. At TripleLift, we will consider and champion all qualified applicants for employment without regard to race, creed, color, religion, national origin, sex, age, disability, sexual orientation, gender identity, gender expression, genetic predisposition, veteran, marital, or any other status protected by law. TripleLift is proud to be an equal opportunity employer.

Learn more about our DEI efforts at https://triplelift.com/diversity-equity-and-inclusion/

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TripleLift does not accept unsolicited resumes from any type of recruitment search firm. Any resume submitted in the absence of a signed agreement will become the property of TripleLift and no fee shall be due.