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Associate Director - Campaign Management

TripleLift

TripleLift

London, UK
Posted on Thursday, June 27, 2024

About TripleLift

We're TripleLift, an advertising platform on a mission to elevate digital advertising through beautiful creative, quality publishers, actionable data and smart targeting. Through over 1 trillion monthly ad transactions, we help publishers and platforms monetize their businesses. Our technology is where the world's leading brands find audiences across online video, connected television, display and native ads. Brand and enterprise customers choose us because of our innovative solutions, premium formats, and supportive experts dedicated to maximizing their performance.

As part of the Vista Equity Partners portfolio, we are NMSDC certified, qualify for diverse spending goals and are committed to economic inclusion. Find out how TripleLift raises up the programmatic ecosystem at triplelift.com.

The Role

The Associate Director, Campaign Management-EMEA is responsible for overseeing a team of Campaign & Associate Campaign Managers that own all responsibilities that ensure the success of the Managed Service and Programmatic campaigns running on the Triplelift exchange within the EMEA region. The ideal candidate is obsessed with flawless execution, going above and beyond on client deliverables, creatively brainstorming more efficient solutions, and experienced with the optimization, maintenance and troubleshooting of digital campaigns within various exchanges. In addition to owning the EMEA region, they will oversee the offshore team in India to ensure accuracy, efficacy, and processes are continuously improving. The Associate Director will report to the Director of Global Campaign Management and collaborate with Campaign Management Leadership to provide thought leadership for creating best practices and streamlining internal workflows across the Triplelift demand org.

Responsibilities

  • Manages team bandwidth, delivering a high-level overview of account support and reporting progress against goals to senior management.
  • Collaborate with Partner Management and Sales Leadership within EMEA to identify support needs in order to hit client objectives & KPIs.
  • Be the first point of escalation for team members to troubleshoot campaign, platform or tool issues.
  • Ensure that his/her team is fully trained on all aspects of campaign setup, optimizations, tactics, use of DSP tools, third party data as well as the development of writing and presentation skills.
  • Be able to manage a remote team that handles the ad ops responsibilities, and improve accuracy and efficacy towards error free execution.
  • Work with team members to leverage analytics to create actionable insights for clients/brands when necessary.
  • Work with the Director of Global Campaign Management to set quarterly OKRs and create trackable productivity metrics for regional team.
  • Mentor and develop his/her unit, including goal setting, collaboration, training, feedback reviews and other career development opportunities
  • Help in designing and delivering performance updates, business reviews and growth opportunity presentations for Triplelift clients.
  • Develop, evolve and refine the campaign management process
  • Maintain a deep understanding of Triplelift’s capabilities and our client business
  • Establish internal infrastructure and process to ensure 24/7 campaign monitoring

Skills

  • Experience managing a remote team based in different countries and time zones.
  • Deep knowledge of digital media systems and tools (i.e. ad servers, attribution, tagging, ad verification)
  • Extensive hands-on experience and working knowledge of multiple DSPs (TTD, DV360, Amazon, Xandr etc.)
  • Expert on nuances of activation and campaign maintenance across different formats and KPIs across the acquisition funnel (Display, Native, Video, CTV, Retail Media etc.).
  • Proficiency in MSFT Office/G Suite with an emphasis on data analysis in Excel, including pivot tables and advanced functions/formulas
  • Data Analysis/Visualization experience utilizing reporting platforms such as Looker, Tableau etc.
  • Experience with SQL or writing queries to pull data sets from databases is strongly preferred. JQL is a plus.
  • Great technical proficiency with a marketing mindset and a fundamental understanding of dynamic media economics.
  • Strong analytical, problem solving and critical thinking skills
  • Excellent written and verbal communicator.
  • Forward / innovative thinker with ability to design / deliver within current capability, process, technology
  • Lead the International CM team and represent the organization in internal and external meetings.
  • Fluency in French and/or Spanish language preferred
  • Collaborative team-player yet comfortable with independence
  • Can multi-task, prioritize, and balance time across clients, multiple partner relationships and internal initiatives on a daily basis while maintaining a profound attention to detail

Experience:

  • 7+ years of relevant industry experience with a strong emphasis on programmatic.
  • 3+ years of experience managing and developing a team (experience working with team members based in different countries and time zones is highly preferred).

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Life at TripleLift

At TripleLift, we’re a team of great people who like who they work with and want to make everyone around them better. This means being positive, collaborative, and compassionate. We hustle harder than the competition and are continuously innovating.

Learn more about TripleLift and our culture by visiting our LinkedIn Life page.

Diversity, Equity, Inclusion and Accessibility at TripleLift

At TripleLift, we believe in the power of diversity, equity, inclusion and accessibility. Our culture enables individuals to share their uniqueness and contribute as part of a team. With our DE&I initiatives, TripleLift is a place that works for you, and where you can feel a sense of belonging and support. At TripleLift, we will consider and champion all qualified applicants for employment without regard to race, creed, color, religion, national origin, sex, age, disability, sexual orientation, gender identity, gender expression, genetic predisposition, veteran, marital, or any other status protected by law. TripleLift is proud to be an equal opportunity employer.

Learn more about our DEI efforts at https://triplelift.com/diversity-equity-and-inclusion/

Privacy Policy

Please see our Privacy Policies on our TripleLift and 1plusX websites.

TripleLift does not accept unsolicited resumes from any type of recruitment search firm. Any resume submitted in the absence of a signed agreement will become the property of TripleLift and no fee shall be due.