Market Research Analyst
TripleLift
This job is no longer accepting applications
See open jobs at TripleLift.See open jobs similar to "Market Research Analyst" True Ventures.About TripleLift
We're TripleLift, an advertising platform on a mission to elevate digital advertising through beautiful creative, quality publishers, actionable data and smart targeting. Through over 1 trillion monthly ad transactions, we help publishers and platforms monetize their businesses. Our technology is where the world's leading brands find audiences across online video, connected television, display and native ads. Brand and enterprise customers choose us because of our innovative solutions, premium formats, and supportive experts dedicated to maximizing their performance.
As part of the Vista Equity Partners portfolio, we are NMSDC certified, qualify for diverse spending goals and are committed to economic inclusion. Find out how TripleLift raises up the programmatic ecosystem at triplelift.com.
Role
You are a talented and driven Researcher. Join TripleLift and help us take how we go to market with our platform for online publishers, advertisers, and ad tech companies to the next level. The success of our business depends on how effectively we place our products into the hands of our customers, evaluate their performance in-market, and inform the next generation of product development. Reporting to the Associate Research Manager, you will work closely with our Product, Marketing, and Revenue teams. We need you to bring to the table:
- A basic understanding of the ad tech ecosystem, its participants and business models, and the value exchange that takes place among its participants every day.
- Experience working with sales teams, internal business intelligence, marketing organizations and public research to inform corporate products and services.
- Collaborative, client-centric, and data-driven approach to establishing best practices that will take our client insights & measurement discipline to new heights.
- A proactive attitude to create unique, new measurement opportunities for our business and our clients.
Responsibilities
- Facilitate, analyze and present third-party, insight-led, client-facing measurement studies in collaboration with TripleLift’s revenue teams.
- Analyze, mine and interpret data to determine the “why” behind the results and apply findings to the larger TripleLift research story.
- Transform campaign-based research studies into vertical and product case studies.
- Opportunity to create and execute Sales and Business Development-focused, proprietary research projects for target markets, verticals, and accounts.
- Initiate discussions and challenge assumptions when elements of the data are inconsistent with prior findings or expectations.
- Aggregate industry and proprietary benchmarking data to develop and maintain TripleLift benchmarks.
- Be the voice of TripleLift Research among clients and other industry professionals through presentations, partnerships, and marketing opportunities.
Requirements
- BA/BS degree in quantitative or marketing discipline
- 1-3 years of experience in data analytics and research related roles
- 1+ years in the advertising industry
- Intermediate to advanced Excel skills
- Hands-on experience with brand lift and sales lift studies is a bonus
- Experience in cross-team collaboration for large scale projects
- Strong communication, writing, and storytelling skills
- Excellent organizational and time management skills.
- Hunger to continuously learn and to develop your skill sets.
- Ability to think about both the big picture and the micro-level details.
- A can-do attitude and an inclination to seek a creative solution to any technical or process challenge.
- Initiative and drive in everything you do.
#LI-MK1
- Medical, Dental & Vision Plans
- Unlimited PTO
- 401k w/ employer match
*Full-time employees are eligible for comprehensive benefits (subject to the terms of applicable plans/policies/agreements, which will be made available to you after commencing employment).
Life at TripleLift
At TripleLift, we’re a team of great people who like who they work with and want to make everyone around them better. This means being positive, collaborative, and compassionate. We hustle harder than the competition and are continuously innovating.
Learn more about TripleLift and our culture by visiting our LinkedIn Life page.
Diversity, Equity, Inclusion and Accessibility at TripleLift
At TripleLift, we believe in the power of diversity, equity, inclusion and accessibility. Our culture enables individuals to share their uniqueness and contribute as part of a team. With our DE&I initiatives, TripleLift is a place that works for you, and where you can feel a sense of belonging and support. At TripleLift, we will consider and champion all qualified applicants for employment without regard to race, creed, color, religion, national origin, sex, age, disability, sexual orientation, gender identity, gender expression, genetic predisposition, veteran, marital, or any other status protected by law. TripleLift is proud to be an equal opportunity employer.
Learn more about our DEI efforts at https://triplelift.com/diversity-equity-and-inclusion/
Privacy Policy
Please see our Privacy Policies on our TripleLift and 1plusX websites.
TripleLift does not accept unsolicited resumes from any type of recruitment search firm. Any resume submitted in the absence of a signed agreement will become the property of TripleLift and no fee shall be due.
This job is no longer accepting applications
See open jobs at TripleLift.See open jobs similar to "Market Research Analyst" True Ventures.