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Senior Director of Content Strategy

strongDM

strongDM

Sales & Business Development
Remote
Posted on Saturday, October 28, 2023
StrongDM lives by a very simple principle: Put People First.
That means we do the right things by our colleagues, employees and customers. It also means developing products and solutions that improve the lives of our customers. Our commitment to People First is one of the reasons our year-over-year customer retention rate is an industry-leading 98%. Once a customer, forever a fan. That's our goal.
When you work at StrongDM, you work with people who care, technology that works, and customers who are obsessed with both the product and the support they receive.
If you ask any employee of StrongDM, you’ll find that our values truly are our guiding principles in everything we do–from how we make decisions to how we treat each other. That’s because these values represent the foundation for our culture and who we are as a company. It sounds cliche, we know. But trust us—we’re onto something good. G2 can confirm. ✔️
1. We embrace the mission
2. We pursue mastery
3. We are people first
4. We are smarter together
These are the values we seek to cultivate as an organization. They inform not just how we behave as individuals and teams, but also the unspoken traits of the candidates we hire and perspectives we take when helping and supporting customers. Speaking of candidates, we’re so glad you’re here! If this sounds like an environment you’d thrive in, read on.
You will…
As the Senior Director of Content Marketing, you will helm the strategic direction of our content marketing endeavors to drive brand awareness, engagement, and lead generation. Your expertise will foster a content-rich ecosystem that resonates with our target audience and amplifies our position as a thought leader in cybersecurity and Zero Trust.

RESPONSIBILITIES:

  • Develop and oversee a dynamic content strategy that seamlessly integrates with SEO, PR, AR, social media, and marketing campaigns.
  • Lead a talented content team to produce compelling, insightful content that caters to enterprise sales motions and nurtures leads through the sales funnel.
  • Collaborate with cross-functional teams, including product, sales, customer success, education, support, and the people team to ensure a cohesive brand narrative.
  • Establish and maintain relationships with key industry influencers, partners, and external vendors to extend our content reach and engagement.
  • Oversee Public Relations (PR) strategies to enhance brand reputation, manage company public image, and handle crisis communications.
  • Leverage your cybersecurity knowledge to craft content that addresses the pain points of our audience and offers tangible solutions.
  • Analyze performance metrics to continually optimize the content strategy.
  • Stay abreast of industry trends, competitor strategies, and the evolving landscape of content marketing and cybersecurity to ensure our content remains cutting-edge.
  • Establish and maintain relationships with key industry influencers, partners, and external vendors to extend our content reach and engagement.

REQUIREMENTS:

  • 10+ years of progressive experience in content marketing, with a minimum of 5 years in a senior-level position.
  • Proven track record of devising and executing successful content marketing strategies in the cybersecurity domain.
  • Extensive experience in crafting content for enterprise sales motions, with a keen understanding of the B2B tech-savvy audience.
  • Exceptional leadership skills, with the demonstrated ability to inspire and manage a creative team.
  • Outstanding communication and interpersonal skills.
  • Ability to analyze and interpret marketing data to inform strategy decisions.
  • Passion for storytelling and creating a meaningful impact through content.

COMPENSATION:

  • $240,000-$270,000 OTE + equity salary packages
  • Company sponsored benefits, including:
  • Medical, dental, and vision insurance (free to employees and dependents)
  • 401K, HSA, FSA, short/long-term disability coverage, life insurance
  • 6 weeks of combined accrued vacation + sick time
  • Volunteer days + standard holidays
  • 24 weeks paid parental leave for everyone + 1 month transition time back + childcare stipend for first year
  • Generous monthly and annual stipend for internet + home office