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Brand Marketing Manager

Prime Roots

Prime Roots

Marketing & Communications
Berkeley, CA, USA
Posted on Wednesday, April 10, 2024

Prime Roots is seeking a seasoned Brand Manager to develop and implement strategies for brand growth. In this role, you’ll own the strategy and implementation of Prime Root’s consumer and trade marketing plans. As Prime Roots continues to grow, you’ll research and analyze opportunities for future brand growth, and create campaigns to advance our brand positioning and communication.

What you'll do:

  • Develop and implement a full growth go-to-market launch strategy for Prime Roots across PR, brand partnerships, consumer engagement, and event strategies.
  • Be responsible for in-store merchandising and brand look and feel across all channels and accounts and be a support system to the sales team
  • Responsible for all brand content and digital strategy
  • Responsible for the marketing calendar (trade and consumer)
  • Interface with our retail and food service partners on collaborations as well as activations including sampling
  • Control messaging strategy for new products in online and retail channels, including strategy for ad copy, POS merchandise, retail programs, and sales kits.
  • Leverage consumer and industry insights to develop more powerful consumer communications, brand programming, and new products
  • Analyze and interpret market trends, syndicated data, and consumer research to track brand performance and inform better sales and marketing team decisions
  • Track and manage the marketing budget to ensure the company hits its annual business plan goals
  • Develop new insights into solutions that result in organizational improvements
  • Directly train and manage the day-to-day marketing team