About Us

Prime Roots is on a mission to provide a better cut of meat for every type of eater. Prime Roots is able to replicate the taste and texture of meat without any of the environmental costs of animal proteins. Prime Roots is focused on the deli counter bringing plant-based deli classics to the masses. The work of the team has been featured in the Wall Street Journal, New York Times, Fast Company, and Food & Wine. Prime Roots is headquartered in Berkeley, CA, and backed by the same investors as Blue Bottle Coffee and Sweetgreen.

About the role

Prime Roots is seeking a highly motivated and results-oriented Foodservice Sales Manager to lead and expand our restaurant precense. As the Foodservice Sales Manager, you will be responsible for driving sales, building strong relationships with our restaurant partners, and executing strategic initiatives to get Prime Roots meats onto menus across the country.

Key Responsibilities:

Sales Execution:

• Identify and pursue new foodservice opportunities, including potential partnerships, collaborations, and market expansions.
• This role is responsibile for independents and chains restaurants
• Signing on new distribution partners to increase Prime Roots’s footprint
• Implement strategies to increase Prime Roots' foodservice footprint and enhance product visibility within store and online
• This role will be required to travel to meet our customers for both sampling and store visits as this is a core part of our category

Foodservice Account Management:

• Develop and nurture strong relationships with key foodservice partners across the country which includes restaurants of all types of cuisines
• Ensuring that Prime Roots is showing up branded on menu as well as withing stores with marketing and signage to drive consumer trial and knowledge of brand
• Actively manage foodservice accounts, ensuring satisfaction, addressing concerns, and identifying opportunities for growth.
• Overseeing inside sales for all responsible accounts to grow them over time
• Working with marketing team and brand ambassadors to make each account successful with in-store and out of store needs

Product Knowledge and Training:

• Provide training and support to restaurant staff to improve their product knowledge and enable effective communication of product benefits to consumers.
• Collaborate with the marketing team to develop foodservice-specific educational materials and point-of-sale displays.

• Responsible for execution of in-store merchandising, store training, and store performance

Reporting and Analysis and Document Preparation:

• Regularly prepare reports on sales performance, inventory levels, and market trends.
• Utilize data-driven insights to make informed decisions and adjustments to optimize sales strategies.
• Ability to create materials for sales purposes for customers as well as for internal stakeholders to understand performance of stores