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Market Development Manager

Prime Roots

Prime Roots

Sales & Business Development
Portland, OR, USA
Posted on Friday, November 10, 2023

Prime Roots is seeking an enthusiastic Market Development Manager to join our team in Portland, Oregon. In this multifaceted role, you will be a key driver of our market expansion strategy, encompassing store and account support while integrating elements of marketing and sales. This role will oversee our market launch and growth strategy in the Pacific Northwest with opportunities for further advancement.

Key Responsibilities:

Market Expansion: Identify, evaluate, and pursue opportunities for market expansion within the Portland area. Develop and execute strategic plans to enhance brand visibility and market share.

Relationship Building: Cultivate and maintain strong relationships with key accounts, distributors, retailers, and foodservice partners. Serve as the primary liaison, ensuring client needs are met and exceeded.

Sales Growth: Develop and implement effective sales strategies to achieve revenue targets. Analyze market trends, customer feedback, and competitive landscapes to optimize product offerings and pricing.

Store and Account Support: Provide dedicated support to stores and accounts, addressing inquiries, managing product placements, and ensuring optimal representation of Prime Roots products.

Offline Events: Plan and execute offline events, activations, and partnerships to strengthen relationships with local consumers, retailers, and community organizations.

Product Launch Support: Collaborate with the product development and marketing teams to successfully launch new products in the Portland market. Conduct market research to align products with local consumer preferences.

Marketing Integration: Work closely with the marketing team to integrate marketing initiatives and brand activities into daily activities. Collaborate on promotional activities, events, and advertising campaigns to enhance brand visibility and engagement. Certain areas be key drivers in marketing activities like in online community building and growing within the region. This role will be in charge of on the ground execution and support.

Market Analysis: Monitor and report on market trends, competitor activities, and consumer behaviors. Utilize data insights to inform strategic decisions and capitalize on growth opportunities.

Budget Management: Develop and manage the regional budget, ensuring efficient resource allocation to meet strategic goals.

Cross-Functional Collaboration: Collaborate with internal teams, including product development, marketing, and operations, to ensure seamless execution of regional strategies.

Bachelor's degree in business, marketing, or a related field

Proven experience in sales, marketing, or business development, preferably in the food industry.

Strong understanding of the local Portland market and consumer preferences.

Excellent communication and negotiation skills.

Self-motivated, results-oriented, and able to work independently.

Proficiency in data analysis and relevant software tools.

Ability to travel in the Portland area as well as to other areas in the Pacific Northwest.

Proven track record of strong detail oriented execution as well as strategic initiative