Campaign Operations Manager
Bangalore, Karnataka, India

What is the role?
The Campaign Operations Manager is a key role within the marketing operations team, responsible for ensuring the smooth execution and optimization of marketing campaigns. This role involves managing and overseeing the operational aspects of marketing initiatives, including campaign planning, execution, tracking, and analysis/reporting. The Campaign Operations Manager will work closely with cross-functional teams to ensure that all marketing tactics are efficiently managed and that data-driven decisions are made to enhance campaign performance and return on investment (ROI).

Responsibilities (What You’ll Do):

• Campaign Management: Oversee the end-to-end process of marketing campaigns, including UTM tracking, SFDC (Salesforce) campaign creation and structure, and tracking of all marketing tactics.

• Data Management: Manage the collection and integration of cost data, ensuring accurate tracking and reporting across all campaigns.

• Optimization: Continuously analyze and optimize campaigns for better performance, using data insights to make recommendations for improvement.

• Technology Implementation: Identify, implement, and manage marketing technologies that enhance campaign efficiency, including marketing automation tools and CRM systems.

• Collaboration: Work closely with sales, product, SDRs (timely and properly post-event followup) and other marketing teams to align campaign strategies and ensure cohesive execution.

• Reporting and Analysis: Design and maintain detailed reports on campaign performance, providing insights that drive decision-making and strategic planning.

• Process Improvement: Identify and document scalable processes to improve marketing operations and drive alignment within the department.

Qualifications (What You Bring):

• Education: Bachelor’s degree in Marketing, Business Administration, or a related field preferred.

• Experience: Minimum of 3-5 years of experience in marketing operations or campaign management, preferably in the tech industry.

• Technical Skills: Proficiency in Salesforce (SFDC), UTM tracking, marketing automation tools, and CRM systems. Experience with data management and analysis is essential

• Analytical Skills: Strong ability to analyze marketing data and performance metrics to inform campaign strategies and optimize ROI.

• Communication: Excellent communication and collaboration skills, with the ability to work effectively across departments.

• Project Management: Ability to manage multiple projects simultaneously in a fast-paced environment, ensuring deadlines are met and objectives are achieved.

Exercise:

• Please provide a breakdown of how you would structure all marketing campaigns in Salesforce for ROI reporting.

What makes ThoughtSpot a great place to work?

ThoughtSpot is the experience layer of the modern data stack, leading the industry with our AI-Powered Analytics and natural language search. We hire people with unique identities, backgrounds, and perspectives—this balance-for-the-better philosophy is key to our success. When paired with our culture of Selfless Excellence and our drive for continuous improvement (2% done), ThoughtSpot cultivates a respectful culture that pushes norms to create world-class products. If you’re excited by the opportunity to work with some of the brightest minds in the business and make your mark on a truly innovative company, we invite you to read more about our mission, and apply to the role that’s right for you.

What makes ThoughtSpot a great place to work?

ThoughtSpot is the experience layer of the modern data stack, leading the industry with our AI-powered analytics and natural language search. We hire people with unique identities, backgrounds, and perspectives—this balance-for-the-better philosophy is key to our success. When paired with our culture of Selfless Excellence and our drive for continuous improvement (2% done), ThoughtSpot cultivates a respectful culture that pushes norms to create world-class products. If you’re excited by the opportunity to work with some of the brightest minds in the business and make your mark on a truly innovative company, we invite you to read more about our mission, and apply to the role that’s right for you.

ThoughtSpot for All

Building a diverse and inclusive team isn't just the right thing to do for our people, it's the right thing to do for our business. We know we can’t solve complex data problems with a single perspective. It takes many voices, experiences, and areas of expertise to deliver the innovative solutions our customers need. At ThoughtSpot, we continually celebrate the diverse communities that individuals cultivate to empower every Spotter to bring their whole authentic self to work. We’re committed to being real and continuously learning when it comes to equality, equity, and creating space for underrepresented groups to thrive. Research shows that in order to apply for a job, women feel they need to meet 100% of the criteria while men usually apply after meeting 60%. Regardless of how you identify, if you believe you can do the job and are a good match, we encourage you to apply.