Performance Marketing Manager
Manifest Ai
Marketing & Communications
Posted on Apr 23, 2026
Job Overview
We are looking for a Performance Marketing Manager who will own the end-to-end execution of our paid growth strategy. You will be responsible for scaling user acquisition across global markets, optimizing high-intent funnels, and managing significant budgets to drive revenue for Bik.ai and Manifest.ai. This is a high-impact role requiring a blend of analytical rigor, creative testing, and a relentless focus on ROI.
Requirements
- 3–5 years of experience in performance marketing, specifically within SaaS or B2B E-commerce tech.
- Proven track record of managing monthly budgets with clear CAC/ROAS targets.
- Expertise in Google Ads, Meta Ads, and LinkedIn Campaign Manager.
- Deep understanding of Attribution Models, UTM tracking, and funnel analytics tools
- Data-driven mindset with the ability to turn spreadsheets into actionable growth experiments.
Key Responsibility Areas (KRAs)
1. Campaign Management & Scaling
- Plan, execute, and optimize paid campaigns across Search, Social, and Display to drive high-quality leads (MQLs) and sign-ups.
- Monitor daily performance and adjust bids/budgets to maintain efficiency in CAC and LTV/CAC ratios.
- Expand our footprint in international markets, tailoring strategies for different regions.
2. Creative Strategy & Testing
- Collaborate with the design and content teams to develop high-converting ad copies and visuals.
- Run relentless A/B tests on ad creatives, landing pages, and audience segments to improve CTR and CVR.
- Stay ahead of platform trends (e.g., Advantage+ audiences, AI-driven bidding) to keep our edge.
3. Funnel Optimization & Landing Pages
- Work with the Product and Web teams to ensure landing pages are optimized for conversion and quality scores.
- Implement "Lead Magnet" strategies and experiment with different top-of-funnel (TOFU) vs. bottom-of-funnel (BOFU) approaches.
4. Data Analytics & Reporting
- Own the performance dashboard; provide weekly and monthly reports on spend, pipeline generated, and revenue impact.
- Use data to identify leakage points in the conversion funnel and propose structural fixes.
5. Cross-Functional Collaboration
- Partner with the Product Marketing team to ensure ad messaging aligns with the latest product features and positioning.
- Liaise with Demand Generation & Sales teams to ensure lead quality is high and to gather feedback on which campaigns drive the "best" customers.
Interview Best Practices
- Keep a notebook & pen handy for quick notes
- Ensure a professional setting with your camera on—we value interactive discussions
- Rounds may include live demo simulation / use-case walkthrough, so please plan accordingly
About BIK
- Vision: BIK helps e-commerce companies unlock more revenue through personalized engagement and automation
- Scale: Processing 1B+ events annually with strong month-on-month growth
- Fuel: Backed by Sequoia Capital and Y Combinator
- People: A high-challenge, high-reward environment built for those who want to solve meaningful problems and grow fast