Head of Product Marketing
Manifest Ai
Marketing & Communications, Product
Bengaluru, Karnataka, India
Posted on Jul 15, 2025
Location: Bangalore
Type: Full-Time
Reports to: Founder & CEO
About us
BIK is a unified platform for eCommerce brands — combining email, WhatsApp, SMS, Instagram DMs, helpdesk, and AI chatbots into one powerful solution. We own 28% India’s market share and rapidly growing in markets like Australia, Middle EastAs we build the category of AI-native customer engagement, we’re looking for a Head of Product Marketing to craft compelling narratives, define our positioning, and enable GTM success.
What You’ll Own
1. Positioning & Messaging
- Define and evolve BIK’s positioning in the International markets like Australia positioning alongside Manifest AI
- Build crisp, differentiated messaging that resonates with eCommerce founders, marketers, and CX heads.
2.GTM Strategy
- Partner with Product, Growth, and Sales to plan launches, campaigns, and enablement
- Own go-to-market plans for new features, verticals, and geographies
- Create sales playbooks, battlecards, one-pagers, and decks
3.Competitive Intelligence
- Track and analyze competitor strategies, pricing, and product evolution
- Arm Sales with win/loss data and sharp differentiation
4.Content & Storytelling
- Collaborate with content and design to bring stories to life across web, email, social, and paid
- Support founder-led storytelling with strategic input for events, PR, and investor decks
5.Customer & Market Insights
- Conduct market research, win/loss interviews, and customer calls to keep BIK close to the market pulse
- Distill insights into product direction and GTM campaigns
You Might Be a Fit If You...
- Have 5–8 years of B2B SaaS product marketing experience, preferably in WhatsApp, MarTech, or Helpdesk tools
- Have led GTM launches, built battlecards, and shaped roadmaps using market insights
- Think in customer personas and speak in stories, not feature lists
- Collaborate seamlessly with Product, Sales, and Growth teams
- Have a portfolio of content, decks, positioning docs, or product launches
Why Join BIK
- Lead product marketing end-to-end for a fast-scaling, AI-powered commerce platform
- Work directly with the founder and executive leadership on high-impact initiatives
- Play a key role in shaping the GTM engine as BIK expands across three continents
- Step into a role with high ownership and visibility — where your work will directly influence revenue, product direction, and brand narrative