Mandatory WFO (HSR Layout, Bengaluru)

About BIK

BIK is a venture-funded technology company, backed by global Investors including Y-Combinator (YC-20), Sequoia Capital, and Chainsmokers (the band!). We are GDPR compliant and also a BSP partner of META. Our vision is to ‘Make Brands Limitless’, by helping them drive incomparable revenue growth.

BIK is an all-in-one marketing platform designed to streamline D2C brands’ acquisition, engagement, and conversion, ultimately maximizing their ROI. BIK caters to the marketing automation and support needs of mid and up-market D2C brands, currently serving 100+ global brands including Shoppers Stop, Rare Rabbit, Livspace, Fireboltt, Bare Anatomy, House of Masaba, and more.

About Role:

We are seeking a dynamic and results-oriented Market Research Analyst with a major focus on supporting the success of our Sales Development Representative (SDR) teams at BIK. As a Market Research Analyst with a specialization in aiding SDR teams, you will play a pivotal role in sourcing qualified accounts and providing strategic insights to enhance the effectiveness of our sales outreach. The ideal candidate should have a keen understanding of the SAAS industry, strong analytical capabilities, and a passion for empowering SDR teams to achieve their goals.

Responsibilities:

Account Identification:

• Conduct in-depth market research to identify and prioritize potential target accounts for the SDR teams.
• Utilize market intelligence tools and methodologies to assess account fit and potential engagement.

Data-driven Insights:

• Analyze data to identify trends and patterns that can inform SDR outreach strategies.
• Provide actionable insights to enhance account targeting and messaging.

Lead Qualification:

• Collaborate closely with SDR teams to establish criteria for qualifying leads.
• Develop and maintain a lead scoring system to prioritize accounts based on potential.

Competitor Analysis:

• Research competitor activities and market dynamics to identify gaps and opportunities for our SDR teams.
• Provide insights on competitor account targeting strategies.

Market Segmentation:

• Work with the marketing and sales teams to define and refine target market segments.
• Develop strategies for effective segmentation and outreach.

Collaboration with SDR Teams:

• Foster strong collaboration with SDR teams to understand their challenges and requirements.
• Provide ongoing support through data-driven recommendations and insights.

Reporting and Metrics:

• Establish key performance indicators (KPIs) for SDR team success.
• Generate regular reports and dashboards to track the impact of market research efforts on account sourcing.

Requirements:

• Bachelor's degree in Marketing, Business, or a related field.
• Proven experience as a Market Research Analyst with a focus on supporting sales teams, preferably in the SAAS industry.
• Strong proficiency in data analysis and familiarity with market research tools.
• Excellent communication skills with the ability to convey complex insights in a clear and actionable manner.
• Ability to collaborate effectively with cross-functional teams.