LinkedIn is the world's largest professional network, built to create economic opportunity for every member of the global workforce. Our products help people make powerful connections, discover exciting opportunities, build necessary skills, and gain valuable insights every day. We're also committed to providing transformational opportunities for our own employees by investing in their growth. We aspire to create a culture that's built on trust, care, inclusion, and fun – where everyone can succeed.

Join us to transform the way the world works.

Job Description

At LinkedIn, our approach to flexible work is centered on trust and optimized for culture, connection, clarity, and the evolving needs of our business. The work location of this role is hybrid, meaning it will be performed both from home and from a LinkedIn office on select days, as determined by the business needs of the team.

This role will be based in San Francisco Bay Area or New York City.

We're looking for a Scaled Customer Marketing Manager to join our LinkedIn Talent Solutions Marketing organization, developing content and customer-facing programs that engage talent leaders and drive product adoption across our LTS Hiring Portfolio. In this role, you'll lead the strategy and execution of data-driven, multi-channel campaigns that leverage customer signals and behavioral triggers to accelerate activation and deepen ongoing product usage. You'll shape how product value is brought to life through personalized, customer-centric marketing. You'll partner closely with Product, Data Science, Customer Success, GPO, and cross-functional marketing teams to develop segmentation strategies, translate product capabilities into compelling narratives, and continuously optimize performance through insights and experimentation. This role requires strong end-to-end program ownership, from planning and prioritization to execution and reporting, along with the ability to influence stakeholders through clear, executive-ready communication. This is a great opportunity for a marketer who thrives at the intersection of data, product, and storytelling, and enjoys building scalable lifecycle strategies that drive measurable customer impact.

Responsibilities:

• Drive product adoption through lifecycle marketing
• Lead the strategy and execution of multi-touch, lifecycle campaigns that increase activation and ongoing product usage
• Design and deploy behavior-based, personalized campaigns across email and LinkedIn to engage customers at scale
• Align campaign strategies to business objectives, customer needs, and defined KPIs
• Build and optimize data-driven audience strategies
• Partner with Data Science and Audience Operations to develop segmentation and targeting strategies using customer signals such as persona, product usage, and data modeling
• Identify opportunities to strengthen data foundations and improve scalability of lifecycle programs
• Translate product value into compelling narratives
• Develop clear, differentiated messaging that articulates product capabilities, value, and pathways to customer success
• Leverage internal tools for creative copywriting that brings messaging to life across campaign assets and channels
• Identify gaps in the content roadmap and recommend strategies to support lifecycle progression and product adoption
• Maintain a high bar for content, design, and customer experience across all campaign touchpoints
• Own campaign performance and optimization
• Analyze campaign performance and translate results into actionable insights and strategic recommendations
• Lead test-and-learn strategies to optimize targeting, messaging, and channel mix
• Establish and evolve reporting frameworks to measure impact and inform future investment decisions
• Partner with events teams to extend campaign impact
• Collaborate with events and field marketing teams to drive registration and attendance for key marketing events at scale through targeted lifecycle campaigns
• Develop post-event engagement strategies that promote event content and reinforce product value and adoption
• Lead cross-functional execution and program management
• Collaborate with Marketing, Product, Customer Success, Sales and GPO partners to align on strategy and execution
• Manage programs end-to-end, including planning, asset development, delivery, and optimization
• Drive prioritization and execution through strong project management and scalable processes
• Communicate impact and influence stakeholders
• Synthesize campaign performance, insights, and recommendations into clear, executive-ready updates
• Demonstrate strong executive presence when presenting progress, risks, and opportunities
• Leverage market and customer insights
• Stay current on industry trends, AI advancements, and customer feedback to inform campaign strategy
• Proactively identify opportunities to innovate and improve customer outcomes
• Leverage AI-driven tools and workflows to scale personalization, accelerate campaign execution, and improve performance insights
  
  

Qualifications

Basic Qualifications

• BA/BS degree in Marketing, Communications, Business, Digital Media or equivalent experience AND 2+ years of experience in marketing and/or business strategy
  
  
  
  

Preferred Qualifications

• 5+ years of experience in a SaaS-based environment
  
  
  
  

Suggested Skills

• Digital Marketing
• Data Analysis
• Project Management
• Narrative Storytelling
• Stakeholder Management
  
  

LinkedIn is committed to fair and equitable compensation practices.

The pay range for this role is $100,000 to $156,000. Actual compensation packages are based on several factors that are unique to each candidate, including but not limited to skill set, depth of experience, certifications, and specific work location. This may be different in other locations due to differences in the cost of labor.

The total compensation package for this position may also include annual performance bonus, stock, benefits and/or other applicable incentive compensation plans. For more information, visit https://careers.linkedin.com/benefits.

Additional Information

Equal Opportunity Statement

We seek candidates with a wide range of perspectives and backgrounds and we are proud to be an equal opportunity employer. LinkedIn considers qualified applicants without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, marital status, pregnancy, sex, gender expression or identity, sexual orientation, citizenship, or any other legally protected class.

LinkedIn is committed to offering an inclusive and accessible experience for all job seekers, including individuals with disabilities. Our goal is to foster an inclusive and accessible workplace where everyone has the opportunity to be successful.

If you need a Reasonable Accommodation to search for a job opening, apply for a position, or participate in the interview process, connect with us and describe the specific Accommodation requested for a disability-related limitation.

Fill out an Accommodation request here: https://app.smartsheet.com/b/form/b660a0327d044969abfd7a4e73d15c36

Reasonable accommodations are modifications or adjustments to the application or hiring process that would enable you to fully participate in that process. Examples of reasonable accommodations include but are not limited to:

• Documents in alternate formats or read aloud to you
• Having interviews in an accessible location
• Being accompanied by a service dog
• Having a sign language interpreter present for the interview
  
  

A request for an accommodation will be responded to within three business days. However, non-disability related requests, such as following up on an application, will not receive a response.

LinkedIn will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by LinkedIn, or (c) consistent with LinkedIn's legal duty to furnish information.

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Pursuant to the San Francisco Fair Chance Ordinance, LinkedIn will consider for employment qualified applicants with arrest and conviction records.

Pay Transparency Policy Statement ​

As a federal contractor, LinkedIn follows the Pay Transparency and non-discrimination provisions described at this link: https://lnkd.in/paytransparency.

Global Data Privacy Notice for Job Candidates ​

Please follow this link to access the document that provides transparency around the way in which LinkedIn handles personal data of employees and job applicants: https://legal.linkedin.com/candidate-portal.