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Director of Marketing Analytics

Hatch

Hatch

Marketing & Communications, Data Science
United States · Canada
Posted on Wednesday, October 18, 2023

About Us


There is nothing like the feeling of a good night’s sleep. Cozy, wrapped-up-in-a-heavy-blanket sleep. Fire crackling, curtains drawn, DO NOT DISTURB kind of sleep. *Hygge stuff. That’s the kind of sleep we’re talking about. 85% of people agree sleep is a key to their wellbeing, but more than 50% of people are unsatisfied with their own sleep. Whether it’s stress, interruption, work, children, people need help getting great rest!

Hatch is on a mission to help everyone in the family get great sleep. Getting high quality sleep improves focus, energy, and performance no matter what you love to do in your life. We make bedside sleep devices and original content to help people wind down, sleep deeply and rise rested and relaxed. Led by Rest, the #1 baby registry item on Amazon, and Restore, our Award-winning adult focused product, we have helped over 3 million sleepers of all ages find space for rest in their lives.

About Us

There is nothing like the feeling of a good night’s sleep. Cozy, wrapped-up-in-a-heavy-blanket sleep. Fire crackling, curtains drawn, DO NOT DISTURB kind of sleep. Hygge stuff. That’s the kind of sleep we’re talking about. 85% of people agree sleep is a key to their wellbeing, but more than 50% of people are unsatisfied with their own sleep. Whether it’s stress, interruption, work, children, people need help getting great rest!

Hatch is on a mission to help everyone in the family get great sleep. Getting high quality sleep improves focus, energy, and performance no matter what you love to do in your life. We make bedside sleep devices and original content to help people wind down, sleep deeply and rise rested and relaxed. Led by Rest, the #1 baby registry item on Amazon, and Restore, our Award-winning adult focused product, we have helped over 3 million sleepers of all ages find space for rest in their lives.

The Opportunity

Our Analytics team is growing and we're looking for a Lead Marketing Analyst to join us in our mission to help people get their best sleep. This experienced marketing analyst will be at the heart of our data driven marketing team. The ideal candidate is self-driven and will leverage superb technical, communication, and problem-solving skills to drive analytically sound recommendations to efficiently increase our marketing investments and understand our customers. You will partner with leaders across the organization as you work on mission critical projects such as lifetime value and marketing attribution frameworks. This role will challenge you to think strategically and contribute to high-level discussions across the organization. This role will report to the VP of Analytics and Data Insights. This person must be based in the United States or Canada. Hatch is based out of California, so this role would be asked to be available during PST/PDT hours.

What You’ll Do

Within 3 Months:

  • Build a solid understanding of our marketing strategy and current data streams.
  • Know the company strategies and success metrics like the back of your hand.
  • Perform ad hoc deep-dives to analyze problems and opportunities, identify the hypothesis, and design and execute experiments to meaningfully improve customer experience and meet business goals.
  • Start using your innate critical thinking skills to help elevate our analytic discussions and approach.
  • Become a trusted partner that delivers actionable learnings and insights for your Marketing partners and other cross-functional partners.

Within 6 Months:

  • Synthesize large amounts of data from disparate sources (e.g., google analytics, app usage data, advertising platforms) into actionable insights and recommendations that enable the marketing team to optimize marketing spend, conversion, retention & LTV
  • Develop and maintain dashboards for omni-channel marketing programs, including KPI and measurement development, in-market optimization, post-campaign reporting & media mix modeling.
  • Partner with internal stakeholders (e.g., finance, marketing & product) to develop and evolve LTV and marketing attribution frameworks.
  • Be a thought leader, ask the right questions and deliver ad-hoc analysis and insights to help answer those questions.
  • Surface insights and present results to business leaders using a variety of tools – Google Analytics, Google Slides, spreadsheets, etc.

After 1 Year:

  • Assist in the design and execution of projects designed to better understand our customer base and the market (NPS, subscriber satisfaction, etc.)
  • Work closely with the Marketing and Product organizations during all points of the product and feature life cycle including performance analysis, customer satisfaction.
  • Find opportunities for improvement and assist in decision-making across teams
  • Tell digestible stories to internal stakeholders with data; build polished, scalable, insightful decks/spreadsheets that benchmark performance and emphasize insights & recommendations.

What You’ll Bring

  • 6+ years of business analytics experience, with a strong understanding of advertising/marketing business objectives and dynamics
  • Experience with consumer ecommerce business
  • Advanced SQL skills and experience using Microsoft Excel to manipulate and analyze data
  • A deep understanding of statistical analysis, algorithms, experiment design, and common pitfalls of data analysis.
  • Solid mix of quantitative and qualitative analytical skills
  • Fluency with data, analytics, and visualization platforms & technologies. Google Analytics expertise is a must!
  • Intellectual curiosity: You have a natural desire to learn new things, understand the inner workings, and take a deep dive into the data that helps us better understand our business and helps us achieve our goals.
  • Excellent communication skills: You analyze, tell the story (what happened and why), and recommend what should be done based on these insights.
  • Self-starting attitude: You drive projects from start to finish with minimal guidance and a focus on improving the customer experience.
  • A passion for collaboration: You work effectively with teammates and win trust quickly.
  • Customer empathy: You believe in using data to better understand customer behavior so that we can deliver value to Hatch users.

Why You Will Love Working at Hatch!

  • We are certified as A Great Place to Work! 97% of our employees have reported that Hatch is a great place to work.
  • We have an amazing leadership team that truly values its employees and lives our company values each and every day.
  • We delight our customers with something everyone needs: a good night’s sleep!
  • Our team is collaborative, fun, and brilliant!
  • You have an opportunity to make a large impact in people’s lives
  • We are backed by world class investors including True Ventures and have strong revenue growth.
  • We let you take care of what you need by offering a flexible/remote work environment

We also take care of you through our comprehensive compensation package and many other perks and benefits including:

  • 100% paid medical, dental, and vision for employees and 80% coverage for dependents
  • Meaningful equity
  • 401(k) match with no vesting schedule
  • 16 weeks paid parental leave for those important moments in life
  • 16 free therapy sessions on Samata Health's platform for you and one other adult dependent
  • Financial Support for Family Planning
  • Remote office allowance
  • Monthly Internet reimbursement allowance
  • Friends and Family discount on our products
  • Discount program from popular brands in travel, entertainment and retail
  • Many other spontaneous perks

Designed by experts and loved by parents, our Rest family includes Rest, Rest+, Rest Mini, and Rest (2nd Gen)—all-in-one sleep products designed for babies and kids that can be controlled remotely. Hatch Restore is a fully-customizable product geared toward helping adults sleep well. As an all-in-one sleep assistant, Restore helps people personalize their perfect night of slumber. Launched in 2014 by parent entrepreneurs Ann Crady Weiss and Dave Weiss, and featured on “Shark Tank” in 2016, Hatch is headquartered in Menlo Park, California.

We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status. We are proud to be an equal opportunity workplace.