Social Media Expert
Braintrust
Marketing & Communications
Central Africa · East Africa · Southern Africa · West Africa
Posted on Oct 24, 2024
Job Description
Who We Are:
We are an established creative agency (NUEXcreative.com) specializing in Branding and Packaging for consumer packaged goods (CPG) clients. We work with some of the biggest brands in the cannabis, hemp, and vape industry. We also work with other consumer packaged goods companies and are looking to expand to more CPG markets.
We also have sister brands we’re building out that may need your help.
Job Responsibilities:
- Social Media Management:
- Manage, curate, and grow NUEX Creative’s social media accounts (TikTok, Twitter, LinkedIn, Instagram, and Facebook)
- Develop and execute social media strategies to boost brand awareness and audience engagement
- Monitor and respond to comments, messages, and mentions in a timely and professional manner.
- Track and analyze social media metrics to measure performance and identify areas for improvement.
- Lead Generation & Social Selling:
- Support the marketing manager to develop and implement social media campaigns that drive lead generation.
- Utilize social media advertising platforms to target specific demographics and interests.
- Utilize social media platforms to showcase our services and address customer inquiries.
Skills and Qualifications:
- Fluent in English (written and oral)
- Able to work in U.S. time zones (Pacific Time)
- Expertise in social media management, advertising (Instagram, LinkedIn, Google Ads), and content creation
- Strong branding personality with witty humor for engaging and growing followers
- Expertise in organic growth strategies and trend awareness
- Proven experience as a Social Media Manager or similar role in a creative or agency setting
- Proficient with social media management tools (e.g., Hootsuite, Buffer, Sprout Social)
- Strong creative and content development skills, with a portfolio of work to showcase
- Ability to interpret social media analytics and create actionable strategies
- Experience with paid social media ads and campaign management
- Highly organized, detail-oriented, and self-disciplined with minimal supervision required
- Experience in the CPG, Cannabis, or Hemp industries is a plus.
Preferred Qualifications:
- Experience working in the design, marketing, or creative industries.
- Basic graphic design or video editing skills (using Adobe Suite, Canva, or similar tools).
- Familiarity with influencer marketing and content partnerships.
- Experience with Asana software
- Experience with Google Workplace software, like Gmail, Drive, Calendar, etc.
- Experience with Slack
Perks:
- 100% Remote, Work from Home
- Full-Time Contractor Role possibility (after probationary period)
- Opportunity to work in a creative, fast-paced environment
- Collaborative, innovative, and fun culture
- Grow your skills to the next level with continuous learning and professional development
- Be part of a successful team that is a leader in our clients’ industry, working with top brands in their industry
If you are passionate about social media and thrive in a creative environment, we’d love to hear from you!