Job Description

Looking for a Senior Content Marketing Manager who will help us drive thought leadership on the brand, while also capturing the MxDR market. You will work with the best in the business, and we need you to bring your creativity, imagination and energy to this high-profile position. You will engage within the marketing team, and cross-functionally to design, plan and execute a content strategy that drives real measurable success. This will include accelerating share-of-voice (SOV) for the brand, driving engagement on marketing campaigns building and sales funnel performance, as well as helping with sales enablement.

Note:

• Experience working in the cyber security space is required
• 10 - 30 hours a week required
• Immediate start, Project may last till the end of the year
• Updated resume with relevant portfolios
• 1-2 rounds of technical evaluation is required
• Overlap in PST is required
  
  

The Opportunity:

• Develop and execute the content market strategy for various Cybersecurity services
• Plan and drive the launch required content for cybersecurity services in accordance with the go-to-market strategy
• Build engageable thought leadership material to drive demand for our cybersecurity services
• Create compelling written articles and press releases for the media to drive share of voice
• Actively collaborate across marketing, PR, sales, and other stakeholders to execute and manage content strategy for various cybersecurity services
• Use cybersecurity expertise and understanding of buyer personas to create compelling and high-quality content and assets that help customers learn, understand and select us to augment their enterprise security operations.
  
  

What you need:

• Bachelor’s degree in marketing, business administration, or at least 5 years of experience in lieu of degree
• At least 5 years’ experience in B2B trade show, CIO/CISO dinners and event
• At least 7 years of content marketing experience specifically in B2B marketing.
• Impeccable writing skills and able to provide public byline examples.
• Media and PR publications experience.
• Very strong presentation skills.
• Familiarity with how share of voice works, as well as how to manage and grow this.
• Strong, demonstrable skills in tools used to create video and graphic content e.g. adobe creative cloud, Canva.
• A creative flair for new content ideas and is proud to show this through examples.
• Ability to translate products features into simple, compelling messages and narratives that resonate with prospects, customers, partners.
• Excellent people and management skills to interact with cross-functional teams, partners and other third parties.
• Proven track record on support for content for product launches, and initiatives/programs
• Market/industry cybersecurity experience preferred.