hero

Work with purpose.

Career Opportunities in the True Portfolio
companies
Jobs

Demand Generation Manager (SaaS/B2B)

Braintrust

Braintrust

Sales & Business Development
United States
Posted 6+ months ago
Job Description

What you'll be working on

  • Optimizing website content, CTAs, and conversions using Hubspot
  • Managing LinkedIn ad campaigns to drive leads and pipeline
  • Analyzing website analytics to improve UX and increase conversions
  • Creating and optimizing landing pages, forms, and lead gen content

Responsibilities

  • Exceeding monthly and quarterly demand gen metrics
  • Developing and executing integrated demand gen strategies
  • Analyzing campaign performance and optimizing based on results
  • Collaborating with sales and marketing teams to improve pipeline

Requirements

  • 5+ years experience optimizing demand gen programs
  • Expertise with Hubspot for content, SEO, and analytics
  • Expertise with Clay or other similar tools (e.g. RampedUp)
  • Proven track record of successful LinkedIn ad campaigns
  • Data-driven approach and ability to analyze metrics
  • Experience with B2B SaaS/tech marketing

10-15 hours/week