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Google ads, Social Media & Email Marketing Management

Braintrust

Braintrust

Marketing & Communications
Central Africa · East Africa · Southern Africa · West Africa
Posted on Jul 29, 2024
Requirements

Qualifications-

Experienced google ads certified professional in the real estate sector ideally.

Demonstrated knowledge of social media storytelling and growth hacking techniques

Proven experience leading search engine, social marketing and email drip campaigns that achieve growth targets

Self-starter who can work independently towards goals & deliverables

Graphic design and video editing skills (Canva) are a plus.

preferred knowledge of analytics tracking and reporting for google ads and Social Media

Native or near-native English skills

What You’ll Be Working On

Responsibilities:

Content Creation-

  • Create, schedule and manage our google ads campaign.
  • Create, schedule and manage a content calendar for all social media accounts.
  • Post, engage and grow our social media account followings on IG, Facebook, Linkedin and Twitter.
  • Create and manage email marketing drip campaigns and per-written blog posts.
  • Engage and convert followers from competitors/ companies in the same sector.

Analytics & Growth-

  • Analyze and report on competitor activities.
  • Growth experiments: Ideate, develop, and execute innovative growth experiments to increase the acquisition and retention of followers and investors.
  • Set, track, analyze and report on key marketing KPIs, driving insights to optimize content and conversions.

Ad Design-

  • Design lead generation Ads with clear messaging to fit different channels, eg. IG and google ads.

Application-

  • Please apply with references of google ads, social media channels you have managed or contributed to in a major role
  • Demonstrate performance indicators such as KPIs in previous social media growth experience.
  • Please show us a number of your most effective, creative and/or impactful ads campaigns and social media posts.