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Senior Product Analyst

B-Stock Solutions

B-Stock Solutions

IT, Product
United States · Canada · Remote
Posted on Tuesday, May 21, 2024

JOB SUMMARY

Do you thrive on data-driven insights and have a passion for user growth and engagement?

This is your chance to join B-Stock as a Product Analyst, playing a pivotal role in driving user acquisition, engagement, and retention for our leading B2B retail auction platform.

You'll leverage your analytical skills to analyze user behavior, marketing campaign performance, and growth metrics across the entire user funnel (TOFU, MOFU, BOFU). Working closely with Product and Marketing teams, you'll translate data insights into actionable recommendations to optimize growth strategies, develop targeted user segmentation, and refine product features for maximum user engagement.

RESPONSIBILITIES

Growth & Engagement Analytics:

  • Analyze user acquisition data across all marketing channels (TOFU - Top of Funnel, MOFU - Middle of Funnel, BOFU - Bottom of Funnel) to identify trends and opportunities for growth.
  • Develop and implement a robust top-of-funnel (TOFU) measurement strategy, defining key metrics to track user acquisition efforts (e.g., website traffic, auction discovery, activation).
  • Partner with Marketing to evaluate the effectiveness of marketing campaigns and suggest data-driven optimizations for improved user acquisition and conversion rates.
  • Build and maintain insightful dashboards and reports to track growth metrics, user behavior, and campaign performance.
  • Collaborate with the Product team to analyze user engagement metrics and identify opportunities to improve product stickiness and user retention.

User Insights & Segmentation:

  • Work with engineering to define and implement user tracking mechanisms (e.g., GA4, Segment) to capture end to end user behavior data.
  • Analyze user behavior data to understand user personas, identify user segments (e.g., new vs. existing users, product interests, purchase history), and develop user segmentation strategies for targeted marketing campaigns and product experiences.

Retargeting & User Re-engagement:

  • Analyze website and user behavior data to identify users at risk of churn, lack of engagement and develop strategies to re-engage them.
  • Work with Marketing to define retargeting strategies and audience segments for email campaigns, display ads, and other re-engagement initiatives.
  • Measure the effectiveness of retargeting campaigns and recommend adjustments for optimization.

Product Development & Optimization:

  • Partner with the Product team to analyze how product features and functionalities impact user growth and engagement.
  • Translate data insights into actionable recommendations for product roadmap prioritization and feature development.
  • Conduct A/B testing and analyze results to optimize product features and user experience for improved engagement metrics.

QUALIFICATIONS

  • Master’s degree in Data Science, Statistics, Marketing, Data Analytics, or a related field.
  • 2+ years of experience as a Product Analyst, Marketing Analyst, or similar role.
  • Strong analytical skills and experience working with data analysis tools (e.g., SQL, Python).
  • Experience with Marketing Analytics platforms and Customer Data Platforms (e.g., Google Analytics, Segment)
  • Experience building and managing data dashboards and reports in Amplitude/Mixpanel/Tableau/Looker etc
  • Excellent communication and collaboration skills; ability to translate data insights into actionable recommendations for non-technical stakeholders.
  • Strong understanding of B2B marketing principles and user acquisition strategies.
  • Passion for B2B e-commerce and the auction industry (a plus).

BONUS POINTS

  • Experience with A/B testing methodologies and tools.
  • Familiarity with customer journey mapping and user behavior analysis.
  • Experience working in a fast-paced, startup environment.

EMPLOYEE BENEFITS

  • Competitive compensation packages including bonus and options
  • Medical, dental, and vision benefits
  • Paid Time Off, telecommuting and flexible schedule options
  • Support for continuing education
  • Team off-sites, social events and extracurricular activities are a staple
  • Snacks, drinks, and the occasional box of donuts

THE COMPANY

B-Stock is the world's largest B2B recommerce marketplace for excess [or surplus] merchandise. Businesses of all sizes leverage the B-Stock platform to sell and buy customer returns, overstock and other excess merchandise - ranging from top brands and retailers who want best-in-class inventory management to entrepreneurs looking to source valuable merchandise for their resale businesses.

Tens of thousands of small business owners all over the globe use B-Stock to launch and power their resale business. We take pride in empowering these innovators and entrepreneurs of commerce.

In 2020 we sold 120 million items across our platform, giving a second life to this otherwise would be “waste” merchandise. In fact, we kept 400 million pounds of goods in use and saved millions from the landfill. It feels good to be B-Stock!

The amount of returned or unsold inventory continues to grow each year, and in 2020, it was estimated at over $1 trillion worth worldwide. We know there is tremendous value in and demand for this inventory - no matter the category, condition, or location. The B-Stock platform gives buyers a simple way to buy brand-name merchandise directly from top retailers and manufacturers. At the same time, we offer companies an automated, trusted replacement for traditional liquidation while boosting operational efficiency, recovery rates, and cycle time.

Led by eBay veterans and backed by top investors including Spectrum Equity, True Ventures, and Susquehanna Growth Equity, B-Stock shows no signs of slowing down. Our core values have shaped the company we are today and will continue to drive our success for many years to come.

For more information, visit bstock.com/careers/


OUR VALUES

Make Each Dollar Count
Whether it’s the recovery amount or a buyer’s budget, money matters to all of our clients. And because each dollar matters to them, it matters to us.

Take Our Work Seriously, Not Ourselves
Everything at B-Stock continues to grow - everything but our egos, that is. We’re not afraid to let loose and laugh (often at ourselves).

Do The Hard Things Today That Will Pay Off Tomorrow
We’re willing to sacrifice and endure, fail and adapt to reach our long-term goals.

Use Trust As The Best Measure Of Success
The trust we earn along the way is more valuable than money. Without trust from both our buyers and sellers, our business won’t succeed.

Find Strength In Numbers
Use our passion for data to provide value to our customers, improve ourselves, and develop new ways to delight our buyers and sellers.



No applicant will face discrimination/harassment based on race, color, ancestry, national origin, religion, age, gender, marital domestic partner status, sexual orientation, gender identity, disability status, or veteran status. Above and beyond discrimination/harassment based on “protected categories,” B-Stock also strives to prevent other, subtler forms of inappropriate behavior (e.g., stereotyping) from ever gaining a foothold in our office. Whether blatant or hidden, barriers to success have no place at B-Stock.

Work Authorization required.