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Senior Designer, Premium Marketing & Pricing

Academia.edu

Academia.edu

Marketing & Communications, Design
San Francisco, CA, USA
Posted on Tuesday, March 26, 2024
About Us
At Academia.edu, we're on a mission to accelerate global research. Based in the vibrant hub of San Francisco and backed by venture support, we have dedicated the past 15 years to building the world's largest online network for the sharing and discovery of academic research. With over 250 million users, and almost half of the world's scholars relying on our platform each month, our product team is crafting innovative solutions that cater to the diverse needs of academics and researchers worldwide.
Your role: Senior Designer on the Premium Marketing & Pricing Team
As a Senior Designer, you’ll be responsible for creating and executing design strategies to drive the growth of Academia Premium, a suite of specialized products for academic researchers. Your day-to-day will involve activities like: Brainstorming A/B test ideas with Product Managers, getting design feedback from the team on your ideas, and reviewing experimentation results with analysts.
Example projects include: A complete overhaul of premium marketing flows, from premium marketing emails to checkout page and optimization of our premium cancellations flows, to help reduce churn.
Key responsibilities:
Design leadership & strategy
- Own the entire design of Academia Premium’s pricing and marketing, from strategy to final execution.
- Proactively identify and advocate for marketing and growth opportunities, influencing and fostering alignment within the Premium Pricing & Marketing Team.
- Translate quantitative and qualitative insights into testable ideas.
Design execution and A/B testing
- Create designs for A/B tests that are highly optimized to move key metrics.
- Rapidly iterate on design variants based on insights gained from previous A/B tests.
- Seek feedback from the Product Manager and the Design Team to refine and improve design iterations.
Collaboration
- Partner closely with Product Managers and cross-functional teams to align on the growth roadmap and UX requirements.
- Collaborate with Data Analysts to analyze user data and test results, deriving actionable insights to inform design decisions.
- Work closely with Engineers to ensure efficient implementation of design solutions.
- Engage in regular design feedback sessions with the Design Team to foster a culture of collaboration and improvement.
- Contribute to the enhancement of design tools and processes to optimize productivity and effectiveness.

Requirements

  • At least 6 years of overall design experience.
  • Minimum of 1 year experience as a Product Designer or Growth Designer with a specific focus on optimizing user experiences to drive revenue or user growth.
  • Proven ability to define UX frameworks and drive user journeys that result in improved conversion and engagement.
  • Strong understanding of marketing and optimization design patterns, usability principles, and ethical design practices.
  • Extensive experience with A/B testing methodologies and optimization strategies.
  • Demonstrated leadership skills in leading design initiatives within cross-functional teams.
  • Willingness to adapt and evolve team processes as the organization grows and learns.
  • A strong portfolio showcasing your exceptional design work, with a particular emphasis on improving user experiences and driving growth metrics.

What's in it for you?

  • Mission-driven company: Join a company that is mission-driven but that is also financially secure and stable.
  • Leadership: Lead the definition, representation, and growth of Academia Premium.
  • Impact: Make a significant contribution to the company and user experience, driving growth and enhancing user satisfaction.
  • Career growth: Explore opportunities for career advancement, whether you opt to further develop as an individual contributor or transition into a design management role.
  • Kind company culture: Work for an organization that values kindness, fostering a supportive and inclusive work culture.
  • Competitive compensation: Enjoy a competitive salary and comprehensive benefits package - including 100% employer-paid medical, dental, and vision insurance for you and your dependents, Generous Paid Time Off and Flexible Work Arrangements.